The short answer to this question is: no. But the long answer is: it could and should be. A CRM (Customer Relationship Management) tool like Salesforce, HubSpot, and Microsoft Dynamics is designed to support various departments within your organization and enable data-driven decision-making. So, we can say that your CRM is essential for successful business operations, but secretly, you can't trust the data within your CRM.
Marketers often describe their colleagues in sales as 'lazy', with a slight negative undertone. But what if this 'laziness' is actually precisely what every company needs? Let's explore this provocative thought.
Check out the infographic to see how to turn floating leads into loyal customers thanks to external company data
This is a story about hard data that works like a magic ball. And about how to use this data in such a way that your marketing and sales processes will never be the same again. Welcome to the world of third-party data in your CRM.
A 360-degree customer view, based on an understanding of the industry and specific customer situations, makes sales processes more efficient. This enables sales to position solutions in a relevant way, with a personalized offering that goes beyond standard pitches. Additionally, various departments within the organization benefit from a complete customer view for improved customer service and more.
Digitization and the growth of data have changed the marketing world tremendously. Collecting data alone is not enough; something must be done with it to gain valuable insights. In this blog, we discuss the top 5 data trends every marketing manager wants to know about.
In today's fast-paced and highly competitive business environment, it's more important than ever to stay ahead of the competition. One way to do this is by leveraging the power of data-as-a-service (DaaS).
What causes bad data? Bad data is a result or manifestation of a series of events that cause it. We list the events, along with the causes and possible steps for quick resolution.
Looking to get more international prospects, but no idea where to start? B2B prospecting has become even more challenging in recent years, and the sales process changes with it.
It was already known that addresses of journalists and lawyers, among others, can be shielded by the Chamber of Commerce. Now this regulation will be extended to associations, foundations and all other self-employed persons. If there is a real threat, the business address of the freelancer in question can immediately be protected.
A strong customer relationship is essential for securing your revenue. In this blog we explain how to build a strong relationship with your customers.
Having the universe of company data at your fingertips within one tool. All the information you need to set up highly targeted sales & marketing campaigns. Sounds fantastic, doesn't it?
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