Selecting the right target group is the key to success for every marketing campaign. It assures a high response and lower costs. A DM or Telemarketing campaign is expensive, so a wide reach and high conversion rate are extremely important.
Targeted prospecting
You do not want to use a shotgun approach and you are not waiting for stacks of postal returns. The Dun & Bradstreet datacloud assures you of high-quality prospect files with a high likelihood of conversion. D&B’s tools make it easy for you to produce a profile of your best customers and to enter a search string to find prospects with the same profile in the Dun & Bradstreet datacloud. You can quickly and simply select your target group on the basis of numerous criteria. You can also make use of Dun & Bradstreet’s expertise for analyses and advice on smart prospecting.