You do not want to use a shotgun approach and you are not waiting for stacks of postal returns. The Dun & Bradstreet datacloud assures you of high-quality prospect files with a high likelihood of conversion. D&B’s tools make it easy for you to produce a profile of your best customers and to enter a search string to find prospects with the same profile in the Dun & Bradstreet datacloud. You can quickly and simply select your target group on the basis of numerous criteria. You can also make use of Dun & Bradstreet’s expertise for analyses and advice on smart prospecting.
The Dun & Bradstreet datacloud provides you with information on the global corporate structures of your business relations. Almost 70% of Dutch private limited companies are connected to another Dutch or international business through shares. More than 30% of Dutch private limited companies (BVs) and public limited companies (NVs) have links abroad. The Dun & Bradstreet datacloud is the most complete and reliable source for obtaining an insight into the Dutch and foreign family relationships of your business partners, varying from the smallest sole-trader enterprise with a single branch to the largest multinationals with thousands of branches.
Perhaps your sales volume to a very large company is relatively small. Or your ‘small customer’ may turn out to be part of a large corporate group. You can use information from D&B to expose new opportunities and possibilities in your existing customer portfolio. Their likelihood of success is much higher than that of cold leads. The additional data in the D&B database clearly shows what your ‘share of wallet’ is among your customers and which customers deserve more time and attention.
When you invest in an expensive acquisition campaign, you want the highest possible response and conversion and you want the new customers you attract to become long-term customers who also pay their invoices. Take this into account when selecting the target group for your b2b campaigns.
A determining factor in your success is the possession of knowledge and insights about the market in which you operate. The Dun & Bradstreet datacloud is the largest of its kind in the world and enables you to make comprehensive analyses, provide clarity about your market share and market penetration and identify opportunities for growth.