I want to understand the cross and upsell opportunities with my customers

It is a well-known fact that acquiring a new customer is 5 times more expensive than retaining an existing one. But did you know that there are often many opportunities and possibilities within your existing customers?

opportunities and growth

Group structures

Perhaps you sell relatively little to a very large company. Or perhaps a 'small client' turns out to be part of a large concern. With the Altares Dun & Bradstreet information you can uncover new opportunities and possibilities within your existing client portfolio. These have a much greater chance of success than cold leads.

Dun & Bradstreet Data Cloud
The Dun & Bradstreet Data Cloud also makes it clear how large your share of wallet is with your clients and which clients deserve more time and attention. The global group structures of Altares Dun & Bradstreet give you an insight into where extra opportunities lie. If your client is part of a larger whole (group structure), there is a good chance that the companies within that group are also interested in your products or services. After all, you already have an ideal reference.

By adding the Altares Dun & Bradstreet concern information to the customer base, you increase the effectiveness of your marketing efforts.

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Really know the benefits of your customer

Bring focus to your campaigns and achieve more conversions and better ROI.

Target Group Analysis

Enrich customer information with Altares Dun & Bradstreet data and create a detailed profile of your customers. Map out who your target group is and where they are located.

Lookalikes

Create a profile of your best customers and search for similar businesses in the Dun & Bradstreet Data Cloud for an increased chance of success.

Segmentation

Segment your target market and determine the potential for each segment based on industry coding, sales figures and employee numbers, among other factors.

New business

Successful acquisition starts with selecting the right prospects. This ensures a high response rate and high conversion of your campaigns.

Credit marketing

Spend your marketing money only on financially sound prospects. Avoid financial risk and avoid defaults.

Family Structures

How large is your turnover within the total group structure? Who are your strategic customers and which customer relationships can you develop?

Our products

Our products for data-driven
sales & marketing

D&B Hoovers

Do you know the characteristics of your prospects, but they're not yet in your database? You can find them with D&B Hoovers: the propecting tool for building and maintaining super relevant lead lists.

D&B Market Insight

Doing data-driven market research without hiring an expensive agency? You can do it with D&B Market Insight: discover your market position, opportunities and threats on the basis of the largest B2B database in the world.

What can we help you with?

Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.

How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest.

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Selecting the right target audience is the key to success of any marketing campaign. It ensures a higher response rate and lower costs. A DM or telemarketing campaign is costly and so high reach and conversion is of great importance.

You don't want to shoot with hail and aren't waiting for piles of mail returns. The Dun & Bradstreet Data Cloud guarantees high-quality prospect files with a high conversion rate.

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Many companies place their activities with several legal entities at home and abroad. The stakeholders in the Netherlands are often transparent via public sources, but what does such a group structure look like globally?

The global Dun & Bradstreet Data Cloud gives you insight into the worldwide group structures of your business relations. For example, you may discover that almost 70% of Dutch private limited companies are linked via shares to another company in the Netherlands or abroad. More than 30% of Dutch BVs and NVs have a link to another country.

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It is a well-known fact that acquiring a new customer is 5 times more expensive than retaining an existing one. But did you know that there are often many opportunities and possibilities within your existing customers?

Perhaps you sell relatively little to a very large company. Or perhaps a 'small client' turns out to be part of a large concern. With the Altares Dun & Bradstreet information you can uncover new opportunities and possibilities within your existing client portfolio. These have a much greater chance of success than cold leads.

Read More

Looking for a better return on your expensive acquisition campaigns? Selecting the right target audience is a big step in the right direction. We help you use our data, insights and tools to select the most profitable prospects based on hundreds of criteria.

By prospecting intelligently and focusing on the best prospects, you increase the chances of success for your campaigns in both the short and long term. The question is: how do you select these prospects?

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