Data-driven Sales & Marketing
Our products help you define target groups and create segments for personalized communications and campaigns. They also help you predict future buying behavior and identify potential customers who deliver the best ROI.
Our Sales & Marketing products
Boost your conversion and ROI
Discover our products that help you sell more to existing customers and discover new prospects.
Want to find companies that fall within your target market? You can find them with D&B Hoovers. Simply add them to your CRM and start your campaign.
Combine your data with our data and discover your market penetration, greenfields, lead lists, lookalikes and much more.
Choose 'blocks' of our sales and marketing data and link them to your own systems and applications via our API.
Want to learn more about our
Sales & Marketing products?
Contact us for more information or a demo. We'd be happy to help.
What Sales & Marketing data do we offer?
Enough data and insights for ironclad campaigns.
Corporate Linkages
Is your prospect or customer part of a larger corporation? Then there are opportunities for cross- and upsell. Corporate Linkages uncovers business relationships between corporate entities worldwide.
Prospecting
Find out which companies meet the characteristics of your ideal customer. This way you create relevant prospect lists which we then monitor, for a daily fresh list of relevant prospects.
Company information
Addresses, phone numbers, business registration numbers, industry data and much more business information about companies worldwide. Link them to your ABM or CDP to enrich your customer data.
Credit risk
Will that promising lead be able to pay the bill soon? Check the financial situation of your prospects and customers before investing time and money in them.
Market position
Define your market and calculate your share in it. Where are you strong and where are the growth opportunities?
Turnover data and employees
Over 500+ miljoen bedrijven wereldwijd maken we omzetgegevens en medewerkers inzichtelijk, zodat jij de bedrijven kan selecteren waarop je je wilt richten.
Enriching customer profiles
Enrich your customer data with dozens of characteristics and create complete customer profiles for your ABM or CDP. Other departments that have to work with the customer data you enter, such as finance, will also be happy with up-to-date and complete customer data.
Sales Triggers
A new driver, an acquisition, sales growth: get a notification when there is a reason to contact your lead or customer. Sales triggers are monitored and updated daily so they are always relevant.
Better lead tracking
Integrate our data into your contact forms and your lead is automatically routed to the right account manager based on company size, revenue, geographic characteristics or other data important to you.
Finding the best prospects
What software stack does your ideal client use, how much revenue does he need to have at least, or in what country does he need to operate? Based on these and dozens of other criteria, find companies that are the best fit for you. Plus they are monitored; for a daily fresh list of high-potential prospects.
Improve customer experience
Base the content of your mailings, marketing materials and phone calls on current information about your prospect or customer.
Why sales & marketing data from Altares Dun & Bradstreet?
Official partner of the global Dun & Bradstreet Network
Most complete and versatile company information
175 years of experience
Patented data quality process
Daily automatic updates for always current business information
White paper
Data Detox
Dirty data is costing companies worldwide clamshells of money. In addition, they miss out on profits because they cannot keep up with competitors competitors who are smarter with data and analytics. With this white paper we get you ready for efficient data management.
Pdf of 29 pages, 0.4 MB
What can we help you with?
I want to map my market and market potential
Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.
How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest.
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I want to optimize the results of my marketing campaigns
You don't want to shoot with hail and aren't waiting for piles of mail returns. The Dun & Bradstreet Data Cloud guarantees high-quality prospect files with a high conversion rate.
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I want to know what the corporate structure of my relationship looks like
Many companies place their activities with several legal entities at home and abroad. The stakeholders in the Netherlands are often transparent via public sources, but what does such a group structure look like globally?
The global Dun & Bradstreet Data Cloud gives you insight into the worldwide group structures of your business relations. For example, you may discover that almost 70% of Dutch private limited companies are linked via shares to another company in the Netherlands or abroad. More than 30% of Dutch BVs and NVs have a link to another country.
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I want to understand the cross and upsell opportunities with my customers
It is a well-known fact that acquiring a new customer is 5 times more expensive than retaining an existing one. But did you know that there are often many opportunities and possibilities within your existing customers?
Perhaps you sell relatively little to a very large company. Or perhaps a 'small client' turns out to be part of a large concern. With the Altares Dun & Bradstreet information you can uncover new opportunities and possibilities within your existing client portfolio. These have a much greater chance of success than cold leads.
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I want to find the most profitable prospects
Looking for a better return on your expensive acquisition campaigns? Selecting the right target audience is a big step in the right direction. We help you use our data, insights and tools to select the most profitable prospects based on hundreds of criteria.
By prospecting intelligently and focusing on the best prospects, you increase the chances of success for your campaigns in both the short and long term. The question is: how do you select these prospects?
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