Blog

We're curious and happy to share our findings. Read the latest blogs on Master Data, Risk Management, Marketing Intelligence and more here.

Sales & Marketing

No-code: The essential mindset for modern marketing teams

No-code tools like Zapier and Make.com are gaining ground in marketing and sales, but success doesn’t depend on the tools themselves. It’s about process thinking: recognizing frustrations, spotting opportunities, and automating smartly. Not everything needs to be automatic; valuable solutions are simple, transparent, and scalable. No-code doesn’t require an IT degree but vision, curiosity, and room to experiment. This also lays the foundation for AI integration. Start small, think big, and let people make the difference.

Credit Risk Management

New NACE code in Belgium: what can you expect?

Starting in 2025, Belgium is changing its NACE code, which may also affect Dutch companies with Belgian customers. This update may cause shifts in data and risk profiles, with possible consequences for customer segmentation, reporting and systems such as CRM and ERP. Therefore, it is smart to check your processes and data sources now and adjust them where necessary.

Master Data Management

From AI FOMO to smart sales: why good data and MDM are crucial

AI can take sales and marketing to the next level, but only if the underlying data is correct. Without reliable, up-to-date, and integrated customer data, AI has no impact and leads to inefficiency and wrong decisions. Master Data Management (MDM) is crucial for this reason: it provides a complete customer view and ensures data cleanliness, integration, and insight. With the right data infrastructure, AI becomes truly valuable, for example through smart lead scoring.

Compliance

Preparing for the AMLA: Four steps to a watertight AML framework

The arrival of the European AMLA calls for a future-proof anti-money laundering policy. This blog provides a practical four-step plan to strengthen your AML framework: map out your current processes, centralize UBO and PEP profiles, automate risk classification, and ensure continuous improvement.

Credit Risk Management

Navigating change: what the new SBC codes mean for your organization

Starting September 1, 2025, CBS will adjust the classification of SBC codes to better reflect the modern economy. Sectors such as fintech, platform companies and sustainable initiatives will therefore be given an appropriate place in the classification. Among other things, this change affects your data setup, risk assessments and systems. Proper preparation prevents mistakes, delays and incorrect insights.

Master Data Management

From noise to wisdom: How data leads to better decisions

In the information age, it is difficult to distinguish truth from noise. The DIKW hierarchy (data, information, knowledge, wisdom) helps companies turn data into strategic insights. It starts with filtering noise: unfounded opinions and misleading figures. Next comes data verification and context, leading to knowledge that drives better decisions. Organizations that consciously go through these steps gain a competitive edge in the market. How well is data in your organization transformed into true wisdom?

Sales & Marketing

How to use data for storytelling in marketing campaigns

Data storytelling is the key to successful marketing campaigns. Integrating data from different sources creates powerful stories that resonate with your target audience. Combining data analysis and creativity creates campaigns that are both informed and inspiring. Discover how you can use smart data analysis and technology, such as AI and machine learning, to optimize your marketing strategy and build lasting customer relationships.

Master Data Management

Integrated customer management enhances the efficiency of CRM administration

A small typo in customer data can lead to a lot of extra work. Many companies still struggle with fragmented systems, which causes inefficiency and errors. Integrated customer management offers the solution. By linking CRM systems to other tools, a unified customer view is created, reducing administrative burden and improving the customer experience. Discover how smart integrations increase efficiency, ensure data integrity, and enhance the strategic value of customer information.

Sales & Marketing

How to use integrations to shift from a traditional to an innovative sales approach - Altares

The sales world is changing rapidly. Traditional methods no longer meet customer expectations, but the shift to innovative sales raises questions. How do you maintain the personal touch while leveraging data and technology? Smart integrations serve as the bridge between tradition and innovation. They enable faster processes, better customer insights, and more efficient sales. Learn how you can future-proof your sales strategy.

Compliance

The Impact of GDPR on business data management

GDPR is more than just a legal obligation – it affects all business processes that work with data. Poor compliance can lead to hefty fines, data loss, and damage to customer trust. But a well-implemented GDPR policy actually offers opportunities: better data quality, more efficient processes, and stronger customer relationships. In this article, discover practical best practices to stay GDPR-compliant without hindering your growth.

Credit Risk Management

How do you improve your credit rating and credit limit as a business?

Your credit rating and credit limit determine how financial institutions and suppliers rate your business. A higher score ensures better terms and lower costs. Improvement requires a strategic approach: pay invoices on time, keep your financial records up-to-date and manage your business structure well. By acting consistently financially responsible, you will build a strong reputation and increase your credit opportunities

Sales & Marketing

No-code data integration is the future

With no-code tools such as Zapier and the D&B connector, you can easily automate business processes without technical knowledge. Whether it's AI applications, CRM data management or speeding up administrative tasks in sales, the possibilities are endless. Save time, prevent errors and increase productivity in departments such as marketing, finance, customer service and more. Discover how to make the most of business data.

What can we help you with?

I want to be able to assess the risks with prospects

Did a promising lead come in? Good for you! But now it's time to make some business decisions. Are you going to accept him as a customer? Can he buy on credit, and if so on what terms? When making these decisions, use our reliable business information, such as our credit risk data. Then you avoid doing business with companies that actually cannot meet their financial obligations. Read more.

I want to map my market and market potential

Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.

How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest. Read More

I want to integrate Dun & Bradstreet data into my ERP system

By integrating our rich database into your ERP system, you can benefit in many ways. For example, you clean up and keep your data clean throughout your organization. You can validate and enrich your customer and prospect information directly from your business application. Current information becomes instantly accessible within your ERP and you can use it to automate your acceptance process and improve scoring model. Read more.

I want to identify a stakeholder (UBO) of a complex organization

Almost 70% of Dutch BVs are linked via shares to another company in the Netherlands or internationally. More than 30% of Dutch BVs and NVs have a link to foreign companies. The Dun & Bradstreet Data Cloud is the most complete and reliable source for insight into the Dutch and foreign relationships of your business partners, ranging from small unknown companies to the largest multinationals with thousands of branches. Read more.

I want to understand and monitor the risk in the total supply chain

An initial check when selecting a supplier is not sufficient. It is then important to make all changes in risks transparent and to monitor them. This keeps you informed exactly how the risks in your total supply chain are developing. Only with this information can you correctly assess all risks within your portfolio. Read more.

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