Use master data to turn your digital transformation into a success

Data in the business market can be effectively used as a strategic tool for customer acquisition and retention. By using customer data correctly, you can better assist customers and build a sustainable relationship. Additionally, data helps you make the right decisions. If you collect information accurately at the right times, analyze it, and use it correctly, you can build on it effectively. This data allows you to make data-driven decisions that can give you an edge over competitors. Research from Forrester has shown that companies that rely on data and use it for strategic decisions also grow faster.

With many types of data come many types of challenges. Think of data fragmentation, incomplete data, and outdated data. Cleaning up your database is one step, but your problem isn't solved there. To use your data effectively, a data culture must exist in the workplace. In other words, data must be important and relevant to everyone in their work. We'll tell you how to clean up the data, but also how to create a data culture in the workplace.

The Single Source Of Truth (SSOT) has now become your guide for clean data. Everyone looks at accurate, clean data in the same source (likely your CRM). Now it's time to get to work with this and use it in the right way. You can enrich your database with Direct+ Data Blocks. You can also read about what a digital transformation looks like in practice in this final section.