Category: News

In this blog, experts from CM.com, WeTransfer, and Altares share how they use data as the engine of their commercial processes. From improving lead qualification to automating workflows, data makes the difference. By breaking down silos, streamlining systems, and making data-driven decisions, they achieve more results with less effort. Data is therefore not just supportive but an active team member that brings marketing and sales closer together, and closer to the customer.

No-code tools like Zapier and Make.com are gaining ground in marketing and sales, but success doesn’t depend on the tools themselves. It’s about process thinking: recognizing frustrations, spotting opportunities, and automating smartly. Not everything needs to be automatic; valuable solutions are simple, transparent, and scalable. No-code doesn’t require an IT degree but vision, curiosity, and room to experiment. This also lays the foundation for AI integration. Start small, think big, and let people make the difference.

Data storytelling is the key to successful marketing campaigns. Integrating data from different sources creates powerful stories that resonate with your target audience. Combining data analysis and creativity creates campaigns that are both informed and inspiring. Discover how you can use smart data analysis and technology, such as AI and machine learning, to optimize your marketing strategy and build lasting customer relationships.

The sales world is changing rapidly. Traditional methods no longer meet customer expectations, but the shift to innovative sales raises questions. How do you maintain the personal touch while leveraging data and technology? Smart integrations serve as the bridge between tradition and innovation. They enable faster processes, better customer insights, and more efficient sales. Learn how you can future-proof your sales strategy.

With no-code tools such as Zapier and the D&B connector, you can easily automate business processes without technical knowledge. Whether it's AI applications, CRM data management or speeding up administrative tasks in sales, the possibilities are endless. Save time, prevent errors and increase productivity in departments such as marketing, finance, customer service and more. Discover how to make the most of business data.

Many marketers get stuck in technical details and miss the opportunity to show the real value of their product. This blog explains how to translate features into impact and benefits so your customers not only understand what you offer, but also why it matters. With practical steps and a recognizable example, you'll discover how to build trust and position yourself as a strategic partner.

Maximize revenue and customer relationships with data-driven cross-sell and upsell. Analyze buying behavior, segment customers and offer relevant solutions for sustainable growth.

CRM data quality is a challenge due to lack of ownership, priority and focus. Solutions include assigning responsibility, starting with small projects, and developing a data-driven culture. A Customer 360 view improves collaboration and customer insights. Technology helps, but human insight and ownership remain essential for continuous data quality improvement.

In B2B marketing, performance branding combines brand-building with measurable results. Discover how data-driven strategies create both trust and growth.

AI, such as ChatGPT, optimizes sales processes by automating tasks like email personalization, administration, and market analysis. Success, however, depends on the quality of the input data and critically checking the output.

Brand preference is essential in the B2B buyer's journey, where decision makers often do 90% of their research before contacting them. This blog covers how brand loyalty and timing are crucial, and how a CRM system helps optimize the buyer's journey through relevant content and data analysis.