Category: News

Technology represents the 'how' for change, us humans decide 'why'. Our innovative data experts are therefore convinced that data is only valuable when it has a purpose. Curious to our way of thinking? Find out about our goals and beliefs!

Sales & Marketing

From Features to Advantages: how to show customers real impact

Many marketers get stuck in technical details and miss the opportunity to show the real value of their product. This blog explains how to translate features into impact and benefits so your customers not only understand what you offer, but also why it matters. With practical steps and a recognizable example, you'll discover how to build trust and position yourself as a strategic partner.

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Sales & Marketing

From data to deal: working faster thanks to AI?

AI, such as ChatGPT, optimizes sales processes by automating tasks like email personalization, administration, and market analysis. Success, however, depends on the quality of the input data and critically checking the output.

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Sales & Marketing

How brand preference shapes the B2B buyer's journey

Brand preference is essential in the B2B buyer's journey, where decision makers often do 90% of their research before contacting them. This blog covers how brand loyalty and timing are crucial, and how a CRM system helps optimize the buyer's journey through relevant content and data analysis.

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Master Data Management

What does the DAC7 legislation mean for my business?

Since 2023, the EU has implemented DAC7, a European directive for platform operators (better known as marketplaces) to provide more transparency to the Tax Authorities about who is selling what via a marketplace. Complying with this can be quite challenging, especially if you don't know how to store your data correctly.

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Master Data Management

Data quality: the accelerator of Sales Velocity

This blog reveals how Sales Velocity and data quality go hand in hand to improve sales performance. Discover how this crucial metric affects the speed and efficiency of your sales process and learn practical strategies to use high-quality data for sustainable growth and competitive advantage.

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