Maximize revenue and customer relationships with data-driven cross-sell and upsell. Analyze buying behavior, segment customers and offer relevant solutions for sustainable growth.
CRM data quality is a challenge due to lack of ownership, priority and focus. Solutions include assigning responsibility, starting with small projects, and developing a data-driven culture. A Customer 360 view improves collaboration and customer insights. Technology helps, but human insight and ownership remain essential for continuous data quality improvement.
In B2B marketing, performance branding combines brand-building with measurable results. Discover how data-driven strategies create both trust and growth.
AI, such as ChatGPT, optimizes sales processes by automating tasks like email personalization, administration, and market analysis. Success, however, depends on the quality of the input data and critically checking the output.
Brand preference is essential in the B2B buyer's journey, where decision makers often do 90% of their research before contacting them. This blog covers how brand loyalty and timing are crucial, and how a CRM system helps optimize the buyer's journey through relevant content and data analysis.
Een Ideal Customer Profile (ICP) is cruciaal voor gerichte marketing en sales in B2B-strategieรซn. Dit blog beschrijft de stappen voor het creรซren van een ICP, van data-analyse en verrijking tot het opstellen en toepassen van het profiel voor betere klantrelaties en een hogere ROI.
Use sales triggers to connect with customers at the right time. Identify signals such as business moves or new financings with CRM systems, social media and AI. This improves your timing, increases conversions and makes sales processes more efficient. Discover how strategic data analytics can optimize your sales.
Web forms are crucial for B2B companies. By leveraging external data and automatic data enrichment via APIs, leads can be processed more efficiently, optimizing marketing and sales.
Since 2023, the EU has implemented DAC7, a European directive for platform operators (better known as marketplaces) to provide more transparency to the Tax Authorities about who is selling what via a marketplace. Complying with this can be quite challenging, especially if you don't know how to store your data correctly.
Demand Generation is the future of marketing, but more challenging than Lead Generation. Combine both strategies and use prospecting tools and third-party data to be successful.
This blog reveals how Sales Velocity and data quality go hand in hand to improve sales performance. Discover how this crucial metric affects the speed and efficiency of your sales process and learn practical strategies to use high-quality data for sustainable growth and competitive advantage.
Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.
