ChatGPT has become indispensable in many organizations, and the sales department is eager to embrace it as well. Artificial intelligence (AI) makes many 'boring tasks' much easier and offers countless new options to market your product or service even better. We'll guide you through the applications, as well as the challenges of AI.
Current applications of AI in sales
There are a number of tasks that we gladly delegate to ChatGPT and other AI tools:
1. Personalizing emails
ChatGPT, especially since version 4, excels at pulling information from the internet to personalize emails. This way, you can easily personalize large volumes of emails without spending hours on research or simply replacing first names yourself.
2. Organizing administration
How great is it to ask ChatGPT or another AI to organize your meeting notes, define action points, and immediately note in your CRM what needs to be adjusted? This not only saves you time but also ensures an organized and efficient workflow.
3. Market analysis & Company analysis
Analyzing trends, tracking changes, and digging through websites: it takes you hours, sometimes days, and AI can do it in seconds. It's no wonder we prefer to leave this work to AI. This way, you can invest your time and energy in strategic decisions and personal interactions with clients.
Challenges in using AI
While AI offers many benefits, there are also challenges to consider:
1. Using good data
The golden rule of AI is: garbage in, garbage out. AI is driven by the data and texts we input. If your prompt is poor, the result will be poor as well. A well-known example is someone who asked AI for a picture of salmon in a river and received an unexpected result. This illustrates the importance of good data. Use both internal data and external sources, such as news articles, company reports, and legal documents.
2. AI makes mistakes
Although AI can often provide a lot of information, it is not always accurate. AI can make mistakes, especially when it comes to outdated data. Think of incorrect names of executives or news that happened a while ago. Therefore, it is crucial to verify the information generated by AI. You wouldn’t want to congratulate someone on a new role if they have already been in that position for years.
Tips for optimal use of AI in sales
Collect the right data
AI is not the hidden gem; good data is. To use artificial intelligence effectively, you need to gather the right data, both internally and externally. Use AI as a starting point, not an endpoint. Make sure you work with verified and up-to-date information."
Interesting read: Information about every company worldwide, real-time in your CRM
Stay critical and fact-check
AI can take a lot of work off your hands, but it's still important to stay critical and fact-check. Use AI as a tool to speed up and simplify your work, but remain ultimately responsible for the accuracy and relevance of the information
Conclusion
AI, and specifically tools like ChatGPT, can provide immense value for sales organizations by automating time-consuming tasks such as email personalization, administrative structuring, and market analysis. However, the quality of the output heavily depends on the input data and how you use AI tools. Good data and a critical perspective are essential for effectively leveraging AI. It's crucial to use not only internal data but also external, verified data from reliable sources. This ensures that the information is current and accurate, which enhances the reliability of your analyses and decisions. Use AI as a starting point, not an endpoint, and always ensure you work with verified information to optimize your sales processes and achieve the best results.
