DATA-DRIVEN SALES & MARKETING
Boost your sales and marketing results with real-time data
- Build a high-quality pipeline three times faster
- Optimize your lead funnel by more than 50%
- Monitor prospects, customers, and discover sales opportunities
- Achieve 99% data accuracy in your CRM
From chaos in your CRM to controllable revenue growth
You want to use your marketing budget effectively and increase your sales, but how do you find the best prospects and growth opportunities? Altares Dun & Bradstreet offers a solution that goes beyond static Excel lists. With our tools, we keep the data in your CRM clean, help you find the ideal prospects, and enable you to convert them more often thanks to better campaigns with a high ROI. You also have continuous insight into your customers, prospects, and market penetration: automated and integrated with your own systems.
Marketing, sales, and data managers use our solution for...
Discover Ideal Customer Profile
What software stack does your ideal customer use? How much revenue does the company generate? Or in which country should it operate? Find prospects that are a good fit for your company based on dozens of criteria. The list of potential prospects is updated daily.
Smart web forms
Connect your web form to our tool so that leads are automatically forwarded to the right account manager. For example, based on company size, turnover, geographical characteristics, or anything else that is important to you.
Monitoring sales opportunities
A new director, an acquisition, revenue growth: receive a notification when there is a reason to contact your lead, prospect, or customer. Relevant touchpoints are monitored and updated daily in your CRM.
Enriching customer profiles
Enrich the customer data in your CRM with dozens of characteristics and use this to create complete customer profiles for your account-based marketing or customer data platform. This up-to-date customer information is also useful for other departments, such as finance.
Attentive customer communication
Personalize your communication with prospects, leads, and customers by using up-to-date information in your emails or phone calls. This will enhance the customer experience and show that you care.
Clean up the CRM
Contaminated data in your CRM system hinders effective sales and marketing. Duplicate accounts, outdated data, and incorrect information lead to inefficient processes and missed (sales) opportunities.
Discover Ideal Customer Profile
What software stack does your ideal customer use? How much revenue does the company generate? Or in which country should it operate? Find prospects that are a good fit for your company based on dozens of criteria. The list of potential prospects is updated daily.
Smart web forms
Connect your web form to our tool so that leads are automatically forwarded to the right account manager. For example, based on company size, turnover, geographical characteristics, or anything else that is important to you.
Monitoring sales opportunities
A new director, an acquisition, revenue growth: receive a notification when there is a reason to contact your lead, prospect, or customer. Relevant touchpoints are monitored and updated daily in your CRM.
Enriching customer profiles
Enrich the customer data in your CRM with dozens of characteristics and use this to create complete customer profiles for your account-based marketing or customer data platform. This up-to-date customer information is also useful for other departments, such as finance.
Attentive customer communication
Personalize your communication with prospects, leads, and customers by using up-to-date information in your emails or phone calls. This will enhance the customer experience and show that you care.
Clean up the CRM
Contaminated data in your CRM system hinders effective sales and marketing. Duplicate accounts, outdated data, and incorrect information lead to inefficient processes and missed (sales) opportunities.
The most comprehensive financial data worldwide is at your disposal
Our Altares D&B Data Cloud is enriched daily with information from more than 30,000 verified sources. Thanks to the patented quality process, we guarantee always up-to-date data on more than 600 million companies worldwide.
Identifying cross-selling and upselling opportunities
Discover new opportunities for cross-selling and upselling by identifying corporate linkages. Is a prospect or customer part of a larger (global) group? If so, there are bound to be sales opportunities.
Dynamic prospect lists
Create relevant prospect lists based on the characteristics of your ideal customers. You will receive new prospects that match these characteristics every day. This way, you only approach companies that are a real match.
Company information
You can easily create complete company profiles: from current contact details to specific industry information. The D&B database contains everything you need for targeted acquisition.
CRM boost
Make informed decisions based on the financial stability of prospects. Gain insight into payment behavior, creditworthiness, and other risks before investing more time and money.
Market position
Measure your market share and discover where there is room for growth. Analyze your position relative to competitors and identify promising market segments for expansion.
Turnover data and employees
Filter over 600 million companies worldwide by revenue, number of employees, and other criteria. This allows you to focus solely on prospects that match your ideal customer profile and growth strategy.
Identifying cross-selling and upselling opportunities
Discover new opportunities for cross-selling and upselling by identifying corporate linkages. Is a prospect or customer part of a larger (global) group? If so, there are bound to be sales opportunities.
Dynamic prospect lists
Create relevant prospect lists based on the characteristics of your ideal customers. You will receive new prospects that match these characteristics every day. This way, you only approach companies that are a real match.
Company information
You can easily create complete company profiles: from current contact details to specific industry information. The D&B database contains everything you need for targeted acquisition.
CRM boost
Enrich your CRM with additional data points and prevent duplicates in your systems. Gain additional insights, keep your CRM clean and up-to-date, and invest your time in prospects that really matter.
Market position
Measure your market share and discover where there is room for growth. Analyze your position relative to competitors and identify promising market segments for expansion.
Turnover data and employees
Filter over 600 million companies worldwide by revenue, number of employees, and other criteria. This allows you to focus solely on prospects that match your ideal customer profile and growth strategy.
White paper
Sales Guide: How to build a 360-degree customer view
- Download our white paper now and discover:
- The secret to a successful sales process
- What you need to create a 360-degree customer view
- How you and your customers benefit from an optimized sales process
PDF of 22 pages (0,3 MB)
Our sales and marketing products
Effortlessly find your ideal customers based on data and in-depth insights that
you get from our tools. This improves the acquisition process and conversion, and gives marketing campaigns a higher ROI.
D&B Hoovers
Is there a promising lead? Use our reliable company information and credit risk data to decide whether to accept him as a client and under what conditions, and avoid financial risk.
D&B Market Insight
Understanding your market is critical to success. The Dun & Bradstreet Data Cloud provides comprehensive analysis, insight into market share and market penetration, and discovers growth opportunities through quick, simple business counts.
Dataxess
Integrate our rich database into your ERP system for clean data, instant validation and enrichment of customer information, and improve your underwriting process and scoring model with up-to-date data.
D&B Direct+ Data Blocks
Almost 70% of Dutch private limited companies are linked to other companies through shares. The Dun & Bradstreet Data Cloud provides a complete overview of these relationships, from small companies to large multinationals.
D&B Hoovers
Is there a promising lead? Use our reliable company information and credit risk data to decide whether to accept him as a client and under what conditions, and avoid financial risk.
> Learn more
D&B Market Insight
Inzicht in jouw markt is cruciaal voor succes. De Dun & Bradstreet Data Cloud biedt uitgebreide analyses, inzicht in marktaandeel en marktpenetratie, en ontdekt groeimogelijkheden door snelle, eenvoudige bedrijfstellingen.
> Learn more
Dataxess
Integrate our rich database into your ERP system for clean data, instant validation and enrichment of customer information, and improve your underwriting process and scoring model with up-to-date data.
> Learn more
D&B Direct+ Data Blocks
Almost 70% of Dutch private limited companies are linked to other companies through shares. The Dun & Bradstreet Data Cloud provides a complete overview of these relationships, from small companies to large multinationals.
> Learn moreReady to fill your pipeline faster?
Discover in a demo how you can find quality leads three times faster and optimize the ROI of campaigns. We'll show you how our sales and marketing tools help you keep your CRM clean, find new growth opportunities, and target the best prospects more effectively.
What customers say about our sales & marketing solutions
Thanks to Altares' data solution, our conversion rate has increased by as much as 25 percent. We are so much more efficient for our nonprofit clients and it also creates more job satisfaction for our employees who are less likely to come away empty-handed.
We immediately took the opportunity that this implementation presents to optimize our data quality. We didn’t want people to keep working with Excel lists, particularly now that we’re starting fresh with the Salesforce CRM."
Firstly, we wanted to identify more potential customers in the enterprise sector. Secondly, we wanted to be able to make better strategic decisions. Finally, we thought it was important to get to know our own customers in this industry even better. What family structures exist and what other industries do they work in?
FAQ about Sales & Marketing
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The global Dun & Bradstreet Data Cloud also provides insight into the global corporate linkages of your business relationships. We observe that nearly 70% of Dutch private limited companies are linked to another company in the Netherlands or abroad through shares. Furthermore, more than 30% of Dutch private limited companies and public limited companies have a link with foreign countries.
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Related Matters
What else can we help you with?
Unlock deeper insights and optimize decision making with other additional tools and features we offer.
Be able to assess risk with prospects
Is there a promising lead? Use our reliable company information and credit risk data to decide whether to accept him as a client and under what conditions, and avoid financial risk.
Map your market and market potential
Understanding your market is critical to success. The Dun & Bradstreet Data Cloud provides comprehensive analysis, insight into market share and market penetration, and discovers growth opportunities through quick, simple business counts.
Integrate Dun & Bradstreet data seamlessly into your ERP system
Integrate our rich database into your ERP system for clean data, instant validation and enrichment of customer information, and improve your underwriting process and scoring model with up-to-date data.
Identify stakeholders (UBO) of complex organizations
Almost 70% of Dutch private limited companies are linked to other companies through shares. The Dun & Bradstreet Data Cloud provides a complete overview of these relationships, from small companies to large multinationals.
Get full insight into ESG performance with D&B ESG Platform
Establishing business relationships with ethical companies is one of the growing priorities of companies to mitigate risk, increase resilience and improve business performance.
