A determining factor in your success is the possession of knowledge and insights about the market in which you operate. The Dun & Bradstreet datacloud is the largest of its kind in the world and enables you to make comprehensive analyses, provide clarity about your market share and market penetration and identify opportunities for growth.
Discover opportunities
How many companies are there in a particular region and how big are they? How many companies are active in a specific sector and how many people work for them? You can make counts and selections quickly and easily in D&B’s database of international companies on the basis of numerous criteria. For example, you can get clarity about where you can best concentrate your efforts and where your opportunities for success are greatest. More advanced analyses are also possible, such as extensive segmentation of target groups, drawing up customer profiles, and searching for lookalikes. D&B has the tools to enable you to start but also the knowledge and expertise to help you do it.
Lookalikes
Make a profile of your best customers and search the Dun & Bradstreet datacloud for similar prospects, with a high likelihood of scoring.
Target group analysis
Enhance your customer information using the Dun & Bradstreet datacloud and make a detailed profile of your customers. Identify your target group and its location.
Segmentation
Segment your target group and determine each segment’s potential on the basis of sector coding, turnover figures, and the number of employees, for example.
