I want to map my market and market potential
Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.
opportunities and growth
Discover your opportunities
How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest.
More advanced analyses are also possible: extensive segmentation of your target group, drawing up client profiles, searching for so-called look a likes. Altares Dun & Bradstreet has the tools you need to get started yourself, but also the knowledge and expertise to support you.
Want to know more about our data for sales & marketing?
Get in touch with us. We'd be happy to help.
Really know the benefits of your market
Bring focus to your campaigns and achieve more conversions and better ROI.
Target Group Analysis
Enrich customer information with Altares Dun & Bradstreet data and create a detailed profile of your customers. Map out who your target group is and where they are located.
Lookalikes
Create a profile of your best customers and search for similar businesses in the Dun & Bradstreet Data Cloud for an increased chance of success.
Segmentation
Segment your target market and determine the potential for each segment based on industry coding, sales figures and employee numbers, among other factors.
New business
Successful acquisition starts with selecting the right prospects. This ensures a high response rate and high conversion of your campaigns.
Credit marketing
Spend your marketing money only on financially sound prospects. Avoid financial risk and avoid defaults.
Family Structures
How large is your turnover within the total group structure? Who are your strategic customers and which customer relationships can you develop?
Our products
Our products for data-driven
sales & marketing
D&B Hoovers
Do you know the characteristics of your prospects, but they're not yet in your database? You can find them with D&B Hoovers: the propecting tool for building and maintaining super relevant lead lists.
D&B Market Insight
Doing data-driven market research without hiring an expensive agency? You can do it with D&B Market Insight: discover your market position, opportunities and threats on the basis of the largest B2B database in the world.
What can we help you with?
I want to map my market and market potential
Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.
How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest.
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I want to optimize the results of my marketing campaigns
You don't want to shoot with hail and aren't waiting for piles of mail returns. The Dun & Bradstreet Data Cloud guarantees high-quality prospect files with a high conversion rate.
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I want to know what the corporate structure of my relationship looks like
Many companies place their activities with several legal entities at home and abroad. The stakeholders in the Netherlands are often transparent via public sources, but what does such a group structure look like globally?
The global Dun & Bradstreet Data Cloud gives you insight into the worldwide group structures of your business relations. For example, you may discover that almost 70% of Dutch private limited companies are linked via shares to another company in the Netherlands or abroad. More than 30% of Dutch BVs and NVs have a link to another country.
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I want to understand the cross and upsell opportunities with my customers
It is a well-known fact that acquiring a new customer is 5 times more expensive than retaining an existing one. But did you know that there are often many opportunities and possibilities within your existing customers?
Perhaps you sell relatively little to a very large company. Or perhaps a 'small client' turns out to be part of a large concern. With the Altares Dun & Bradstreet information you can uncover new opportunities and possibilities within your existing client portfolio. These have a much greater chance of success than cold leads.
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I want to find the most profitable prospects
Looking for a better return on your expensive acquisition campaigns? Selecting the right target audience is a big step in the right direction. We help you use our data, insights and tools to select the most profitable prospects based on hundreds of criteria.
By prospecting intelligently and focusing on the best prospects, you increase the chances of success for your campaigns in both the short and long term. The question is: how do you select these prospects?
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