Is important data about your business contacts in more than one place? Do you have multiple ways to add data about new businesses or contacts? Don't know exactly who your top customers are or how you are performing in certain regions? Is your data not always reliable? Do reports from different departments contain inconsistencies?
Chances are you have a master data problem if you answered yes to several questions. The solution to this problem lies in master data.
Also read:
Business boost: linked data flowing throughout the organization
