Marketing & Sales

No matter how good your market or customer knowledge is, there will always be a grey area between your current position and the dot on the horizon. Digitalization, innovation but also constant changes in the market create new opportunities. And for that you need data and insight.

In control of the market

To use data as a strategic guideline in marketing, you need the right combination of sources that contain quality data. Altares Dun & Bradstreet offers verified market data from the global trading universe. We make our data available in various solutions that also optimize your data management processes.

The key to growth

Growth is the mantra for your sales and marketing teams. And the key to growth is creating great experiences for your customers and prospects. In today’s world of digital commerce, this means using our data to unlock the truth about your customers in all your systems. Leading marketers are turning this new art into a successful reality.

Prospect targeting

The best-performing organizations use company data and analytics as a competitive advantage to accelerate the buyer journey. It all starts with identifying and targeting the right audiences, creating a personalized UX and aligning Sales and Marketing teams more effectively.

A clear picture

Forrester states that 80% of companies struggle to manage the volume, diversity and speed of their customer and prospect data. This can result in missed opportunities and revenue, which is why it is so important to create a unified view of your data and enable teams to identify ideal prospects and key markets.

Automate insights

40% of B2B marketers feel that their sales teams do not have the right account insights to successfully connect with prospects and leads. With access to quality leads and in-depth business intelligence, sales teams will be able to spend less time searching for and selling leads and more time selling.

Data as a strategic weapon in marketing

Automate manual processes

Combine our data with web forms on your website. Automatically distribute B2B leads to the right departments and account managers based on company size, revenue, branch, geographical location or any of many other characteristics.

Clean up and enrich customer data

Use the Dun & Bradstreet data cloud to clean up and enrich your CRM, Marketing Automation platform, Account Based Marketing platform or Customer Data Platform. Gain amazing insights about all your relationships and focus on what really matters.

Mapping market position

Define your market. Calculate the total market size and your share in it. Where are you strongly represented and where are you less represented? Spot growth opportunities in both existing and new markets. Analyze at a glance where the highest potential lies.

Identify new prospects

What are the characteristics of your current customers and how is your customer portfolio divided? Identify your most valuable customers and easily find look-a-likes in your market using our data. Reduce cost per lead and increase your conversion rate.

Spotting cross- and upsell possibilities

Discover cross-sell opportunities within your customer portfolio. Gain insight into family structures and background information.

All the crucial insights to achieve growth

Global market data

Consult commercial data of +330 million companies as a solid basis for your market or customer analysis.

Combine your internal data

Upload your own customer insights. Combine these with Dun & Bradstreet’s data for a complete customer or market view.

Spot growth opportunities

Add intelligence. Transform raw datasets into insights that optimize your strategy. The data is there, just like the tools.

Market share

Define your market. Calculate the market size and your share in it. Where are you strongly represented and where are you less represented?

Market potential

Spot growth opportunities in both existing and new markets in Western Europe. Analyze at a glance where the highest potential lies.

Identify prospects

Segment the market based on the deepest criteria, keywords and other search functionalities and proceed in a targeted manner.

Customer analysis

What are the characteristics of your current customers and how is your customer portfolio subdivided? Identify your most valuable customers.

Deepen customer portfolio

Discover cross-sell opportunities within your customer portfolio. Gain insight into family structures and background information.

Optimize marketing campaigns

Optimize your workflow and get interesting prospects in the right place in your CRM and sales department.

Challenges

How can we help?

Curious?

Would you like advice on how to use our data for your company’s objectives? Or do you have a question? Then please fill in the form. We will contact you as soon as possible.