When you invest in an expensive acquisition campaign, you want the highest possible response and conversion and you want the new customers you attract to become long-term customers who also pay their invoices. Take this into account when selecting the target group for your b2b campaigns.
Using smart prospecting and focusing on the best prospects increases the likelihood of your campaigns being successful in the long term as well as the short term. The question revolves around how you select the prospects. The Dun & Bradstreet datacloud enables you to compile a profile of your best customers. You can use the profile as a basis for searching the Dun & Bradstreet datacloud for lookalikes, i.e. companies that are similar to your existing customers and who are most likely to be interested in your products or services. If you then segment these prospects according to creditworthiness and exclude the highest risk group, you ensure that the sales resulting from your campaign will actually be paid for and you guarantee the long-term success of your campaign.
Successful acquisition starts with selecting the right prospects, and a high response and high conversion for your campaigns.
Make a profile of your best customers and search the Dun & Bradstreet datacloud for similar prospects, with a high likelihood of scoring.
Spend your marketing funds on only financially sound prospects. Avoid financial risks and prevent non-payments.
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