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We're curious and happy to share our findings. Read the latest blogs on Master Data, Risk Management, Marketing Intelligence and more here.

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Sales & Marketing

The matrix of marketing insight and commercial blind spots

Veel organisaties denken dat ze data-gedreven werken, maar missen kritisch inzicht in hun commerciële aannames en blinde vlekken. Deze matrix helpt je zes datazonen te herkennen, van wat je zeker weet tot wat je liever niet onder ogen ziet. Door bewuster met je data om te gaan, maak je betere beslissingen en ontdek je onbenutte groeikansen.

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Sales & Marketing

How to use data to pinpoint who your ideal customer really is

Why do sales and marketing often feel out of sync? Because your customer data usually isn’t sharp enough. Relying on outdated or incomplete information means you’re missing valuable opportunities and wasting budget on the wrong customers. By using up-to-date and enriched data, you can clearly identify who truly matters to your business. That way, you gain more control, make your sales funnel more effective, and take real steps toward growth.

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Master Data Management

When are you 'ready' for a master data management strategy?

Wanneer is jouw organisatie klaar voor een master data management strategie? In deze blog lees je welke signalen daarop wijzen (zoals versnipperde data, dataproblemen of groeiplannen) én hoe je in 9 heldere stappen een MDM-strategie opzet. Van het bepalen van doelen tot het borgen van datakwaliteit: deze roadmap helpt je om grip te krijgen op je data en klaar te zijn voor verdere groei en digitalisering.

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Compliance

New AML rules EBA: why ownership structures are becoming more important

European regulator EBA's new AML rules place a strong emphasis on transparency in ownership structures. Especially companies with complex or international structures are more likely to receive additional questions from banks as a result. Without clear insight into these structures, delays in KYC processes are almost inevitable. Timely investment in overview and control helps prevent delays and ensures that you meet the stricter requirements.

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Compliance

Reputation at stake? Here's how UBO monitoring helps you stay ahead of risks

Think checking the UBO once is enough? That's a misconception. UBOs can change at any time, often without you even realizing it. If you miss those changes, you run the risk of sanctions, reputational damage or involvement in financial crime. Active UBO monitoring helps you spot risks early and protect your organization from unexpected consequences.

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Credit Risk Management

How you can identify risks with a retro analysis of your customer base

A retro analysis of your customer base helps identify financial risks by examining payment behavior and company characteristics. By combining data such as industry, company size and financial metrics, you gain insight into which customers are causing payment problems. These insights enable you to improve your credit policies and screening processes, identify risks early and adjust payment terms. So you better protect your organization from losses and make smart, data-driven financial decisions.

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Credit Risk Management

Data-driven credit risk management

Credit management has transformed from manual and fragmented to automated and data-driven. Thanks to integrations with CRM and accounting systems, departments such as sales, marketing and compliance work with real-time customer insights. Through API links, essential credit data flows directly into internal systems, speeding up risk identification and making decisions more efficiently.

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Sales & Marketing

This is why data is your best team member

In this blog, experts from CM.com, WeTransfer, and Altares share how they use data as the engine of their commercial processes. From improving lead qualification to automating workflows, data makes the difference. By breaking down silos, streamlining systems, and making data-driven decisions, they achieve more results with less effort. Data is therefore not just supportive but an active team member that brings marketing and sales closer together, and closer to the customer.

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Compliance

SEPA 2.0 is coming: are you ready for the new European standard?

SEPA 2.0 is just around the corner, changing how your organization processes international payments. Are you ready to avoid errors, delays and compliance issues? Find out in this blog what the new European address standard means, why structured data is crucial, and how to smartly prepare your systems for November 2025. Take action now and benefit from faster, more secure payments later.

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Sales & Marketing

No-code: The essential mindset for modern marketing teams

No-code tools like Zapier and Make.com are gaining ground in marketing and sales, but success doesn’t depend on the tools themselves. It’s about process thinking: recognizing frustrations, spotting opportunities, and automating smartly. Not everything needs to be automatic; valuable solutions are simple, transparent, and scalable. No-code doesn’t require an IT degree but vision, curiosity, and room to experiment. This also lays the foundation for AI integration. Start small, think big, and let people make the difference.

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Credit Risk Management

New NACE code in Belgium: what can you expect?

Starting in 2025, Belgium is changing its NACE code, which may also affect Dutch companies with Belgian customers. This update may cause shifts in data and risk profiles, with possible consequences for customer segmentation, reporting and systems such as CRM and ERP. Therefore, it is smart to check your processes and data sources now and adjust them where necessary.

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Master Data Management

From AI FOMO to smart sales: why good data and MDM are crucial

AI can take sales and marketing to the next level, but only if the underlying data is correct. Without reliable, up-to-date, and integrated customer data, AI has no impact and leads to inefficiency and wrong decisions. Master Data Management (MDM) is crucial for this reason: it provides a complete customer view and ensures data cleanliness, integration, and insight. With the right data infrastructure, AI becomes truly valuable, for example through smart lead scoring.

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What can we help you with?

Did a promising lead come in? Good for you! But now it's time to make some business decisions. Are you going to accept him as a customer? Can he buy on credit, and if so on what terms? When making these decisions, use our reliable business information, such as our credit risk data. Then you avoid doing business with companies that actually cannot meet their financial obligations. Read more.

Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.

How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest. Read More

By integrating our rich database into your ERP system, you can benefit in many ways. For example, you clean up and keep your data clean throughout your organization. You can validate and enrich your customer and prospect information directly from your business application. Current information becomes instantly accessible within your ERP and you can use it to automate your acceptance process and improve scoring model. Read more.

Almost 70% of Dutch BVs are linked via shares to another company in the Netherlands or internationally. More than 30% of Dutch BVs and NVs have a link to foreign companies. The Dun & Bradstreet Data Cloud is the most complete and reliable source for insight into the Dutch and foreign relationships of your business partners, ranging from small unknown companies to the largest multinationals with thousands of branches. Read more.

An initial check when selecting a supplier is not sufficient. It is then important to make all changes in risks transparent and to monitor them. This keeps you informed exactly how the risks in your total supply chain are developing. Only with this information can you correctly assess all risks within your portfolio. Read more.

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