Category: News

In this blog, experts from CM.com, WeTransfer, and Altares share how they use data as the engine of their commercial processes. From improving lead qualification to automating workflows, data makes the difference. By breaking down silos, streamlining systems, and making data-driven decisions, they achieve more results with less effort. Data is therefore not just supportive but an active team member that brings marketing and sales closer together, and closer to the customer.

No-code tools like Zapier and Make.com are gaining ground in marketing and sales, but success doesn’t depend on the tools themselves. It’s about process thinking: recognizing frustrations, spotting opportunities, and automating smartly. Not everything needs to be automatic; valuable solutions are simple, transparent, and scalable. No-code doesn’t require an IT degree but vision, curiosity, and room to experiment. This also lays the foundation for AI integration. Start small, think big, and let people make the difference.

Data storytelling is the key to successful marketing campaigns. Integrating data from different sources creates powerful stories that resonate with your target audience. Combining data analysis and creativity creates campaigns that are both informed and inspiring. Discover how you can use smart data analysis and technology, such as AI and machine learning, to optimize your marketing strategy and build lasting customer relationships.

The sales world is changing rapidly. Traditional methods no longer meet customer expectations, but the shift to innovative sales raises questions. How do you maintain the personal touch while leveraging data and technology? Smart integrations serve as the bridge between tradition and innovation. They enable faster processes, better customer insights, and more efficient sales. Learn how you can future-proof your sales strategy.