Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.
The short answer to this question is: no. But the long answer is: it could and should be. A CRM (Customer Relationship Management) tool like Salesforce, HubSpot, and Microsoft Dynamics is designed to support various departments within your organization and enable data-driven decision-making. So, we can say that your CRM is essential for successful business operations, but secretly, you can't trust the data within your CRM.
Marketers often describe their colleagues in sales as 'lazy', with a slight negative undertone. But what if this 'laziness' is actually precisely what every company needs? Let's explore this provocative thought.
Check out the infographic to see how to turn floating leads into loyal customers thanks to external company data
In the Netherlands, the payment term from large companies to SMEs has already been changed from 60 days to 30 days. Now it strongly seems that the EU also wants to adopt a 30-day payment term, but for all commercial transactions and not only for large companies.
This is a story about hard data that works like a magic ball. And about how to use this data in such a way that your marketing and sales processes will never be the same again. Welcome to the world of third-party data in your CRM.
Discover how Data Blocks help build detailed supplier profiles. Integrate modular data blocks seamlessly into your CRM/ERP system for streamlined risk management and analysis, enabling businesses to operate more efficiently.
In this blog, you'll read all about risk management in procurement. Discover the challenges, benefits of a comprehensive solution, and tips for success.
Measuring results across different systems is often a maze. On top of that, systems often don't work well together. How do you ensure that you make the right decisions based on truly reliable data? We'll help you further.
A 360-degree customer view, based on an understanding of the industry and specific customer situations, makes sales processes more efficient. This enables sales to position solutions in a relevant way, with a personalized offering that goes beyond standard pitches. Additionally, various departments within the organization benefit from a complete customer view for improved customer service and more.
As a data-driven organization, master data is essential for further growth, but implementing it throughout your entire organization can still be a significant challenge. However, just like with anything new in an organization, the implementation often comes with challenges. We list five challenges for you.
Download the CSR report from Altares Dun & Bradstreet here and learn all about our sustainability initiatives and our standing in the areas of Environment, Social, and Governance (ESG).
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