Blog van Altares

Sales & Marketing

Market analysis beyond market size: how to identify commercial opportunities

Market analysis only becomes valuable when it helps translate commercial opportunities into actionable insights. By combining company data, customer relationships, and market intelligence, organizations can better identify where the greatest growth potential lies and which prospects deserve priority. This leads to more effective sales and marketing efforts and a more focused use of time and resources.

Master Data Management

The next phase of AI: From experimentation to ROI

AI is increasingly delivering measurable returns: 60% of organisations are already seeing results. As a result, the focus is shifting from experimentation to embedding AI in business processes where it adds real value. Successful scaling requires reliable data, clear objectives and effective oversight of outcomes.

Compliance

Data provenance: trust in business data starts at the source

Data provenance shows where business data comes from and how it has changed over time. This helps organizations build greater trust in their data and make better-informed decisions. Insight into the origin of data is becoming increasingly important, especially for compliance and risk analysis.

Credit Risk Management

This way, organizations gain more control over international credit risk

Many organizations are evolving credit risk management from a reactive process into an integrated, data-driven approach. By combining customer and risk data, they gain better insight into credit risks, including internationally. This makes it possible to identify risks earlier and intervene in a more targeted way. As a result, credit risk management is shifting toward a proactive and strategic approach.

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Credit Risk Management

From fragmented partner data to a Risk Intelligence Hub in 4 steps

In four steps to a Risk Intelligence Hub: from a single, consistent partner view with Master Data Management, through combining customer and supplier data with Know Your Partner, to linking risk signals to context and group structures. This shifts risk management from reactive to predictive, with greater control over risk, cash flow, and continuity.

Master Data Management

Why RevOps fails without a single trusted data layer

RevOps often fails because sales, marketing, and customer success operate with fragmented and inconsistent data. As a result, reliable insights are lacking, leading to poor forecasts, inefficient targeting, and internal confusion. Without a single unified data layer, teams cannot collaborate effectively or steer growth. A central data layer is therefore an essential foundation for successful RevOps.

Master Data Management

AI sounds convincing. But convincing is not the same as true.

AI can sound convincing, but that does not mean it is correct. Generative AI works based on probability rather than verified facts. In a business context, this is risky, especially in areas such as ownership structures and compliance. That is why it is important to see AI as an interface rather than a source of truth. Real value emerges when AI is combined with reliable and verifiable data.

Credit Risk Management

Why credit management often fails before the first reminder is sent

Many organizations still focus their credit management on the moment an invoice becomes due. The emphasis is on reminders, follow-up and collections, while the causes of late payments often arise earlier in the process.

Credit Risk Management

Data-driven tenant analysis becomes crucial as real estate investments pick up

Data-driven tenant analysis helps real estate professionals not only assess the current financial situation of tenants but also predict future risks, enabling stable rental income and better-informed investment decisions.

Supply & Procurement

Is your organization ready for Know Your Supplier excellence?

Know Your Supplier helps organizations truly understand their supplier base and proactively manage risks. Many companies find that their data is incomplete, causing financial and compliance risks to only become visible late. By integrating risk data and data governance into supplier onboarding, procurement shifts from being reactive to strategic and predictive.

Credit Risk Management

Data-driven risk management as the foundation for international resilience

Data-driven risk management helps organizations better manage international risks. Geopolitical tensions, trade barriers, and supply chain disruptions require real-time insight into credit risk and compliance. By identifying and quantifying risks in a timely manner, companies strengthen their resilience and protect their continuity.

Sales & Marketing

The forgotten growth engine in your GTM strategy: your existing customer base

Many B2B organizations look for growth in new business, while a large share of the potential already lies within their existing customer base. By making corporate structures and group relationships visible, expansion within existing customers becomes a strategic and scalable growth engine within your GTM approach.

Category: blog

Technology represents the 'how' for change, us humans decide 'why'. Our innovative data experts are therefore convinced that data is only valuable when it has a purpose. Curious to our way of thinking? Find out about our goals and beliefs!

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