Many marketers get stuck in technical details and miss the opportunity to show the real value of their product. This blog explains how to translate features into impact and benefits so your customers not only understand what you offer, but also why it matters. With practical steps and a recognizable example, you'll discover how to build trust and position yourself as a strategic partner.
Maximize revenue and customer relationships with data-driven cross-sell and upsell. Analyze buying behavior, segment customers and offer relevant solutions for sustainable growth.
In 2025, we will introduce a powerful new bankruptcy score for Belgium, driven by advanced AI and a refined 3-layer structure. This score offers unparalleled accuracy and predicts risk more sharply than ever, allowing clients to make credit decisions faster and with greater certainty and take advantage of up to 25% more opportunities.
CRM data quality is a challenge due to lack of ownership, priority and focus. Solutions include assigning responsibility, starting with small projects, and developing a data-driven culture. A Customer 360 view improves collaboration and customer insights. Technology helps, but human insight and ownership remain essential for continuous data quality improvement.
Trumpโs re-election can have major implications for Dutch and Belgian companies. Changes in trade policy, privacy regulations, energy policy, and geopolitical risks may require adjustments in strategy. Consider revisiting data flows, diversifying suppliers, and adapting to new regulations. In this article, youโll discover concrete steps to be prepared for these developments.
In B2B marketing, performance branding combines brand-building with measurable results. Discover how data-driven strategies create both trust and growth.
Many companies have not organized their data management effectively, leading to inefficiencies, errors, and missed opportunities. Fragmented data and manual processes slow down decision-making, leaving competitors ahead. With Master Data Management, you can gain control over your data, automate processes, and achieve a competitive advantage.
Europol's latest report reveals how criminal networks are increasingly using advanced digital techniques and legal business structures. Discover how businesses can protect themselves by utilizing risk management, data analysis, and UBO monitoring to counter this growing threat.
Clean data is essential for every company, but manual cleaning is time-consuming and error-prone. Discover how automated tools can efficiently keep your data clean, saving costs, ensuring consistency, and optimizing business processes.
AI, such as ChatGPT, optimizes sales processes by automating tasks like email personalization, administration, and market analysis. Success, however, depends on the quality of the input data and critically checking the output.
Brand preference is essential in the B2B buyer's journey, where decision makers often do 90% of their research before contacting them. This blog covers how brand loyalty and timing are crucial, and how a CRM system helps optimize the buyer's journey through relevant content and data analysis.
Een Ideal Customer Profile (ICP) is cruciaal voor gerichte marketing en sales in B2B-strategieรซn. Dit blog beschrijft de stappen voor het creรซren van een ICP, van data-analyse en verrijking tot het opstellen en toepassen van het profiel voor betere klantrelaties en een hogere ROI.
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