Business data as fuel for growth

With your company, you are, directly or indirectly, on a huge oil field. Data is the new oil. This makes it a potentially valuable resource, which you can access without too much effort. Just like oil, it has to be processed before it is of any use to you.

All right, you can sit on a gigantic oil field. The million dollar question remains: how do you make this oil the fuel for your growth?