Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.
The short answer to this question is: no. But the long answer is: it could and should be. A CRM (Customer Relationship Management) tool like Salesforce, HubSpot, and Microsoft Dynamics is designed to support various departments within your organization and enable data-driven decision-making. So, we can say that your CRM is essential for successful business operations, but secretly, you can't trust the data within your CRM.
Check out the infographic to see how to turn floating leads into loyal customers thanks to external company data
Measuring results across different systems is often a maze. On top of that, systems often don't work well together. How do you ensure that you make the right decisions based on truly reliable data? We'll help you further.
A 360-degree customer view, based on an understanding of the industry and specific customer situations, makes sales processes more efficient. This enables sales to position solutions in a relevant way, with a personalized offering that goes beyond standard pitches. Additionally, various departments within the organization benefit from a complete customer view for improved customer service and more.
As a data-driven organization, master data is essential for further growth, but implementing it throughout your entire organization can still be a significant challenge. However, just like with anything new in an organization, the implementation often comes with challenges. We list five challenges for you.
Using data is no longer exclusive to IT specialists. Everyone within your organization utilizes data for work, but how do you make the most of it? Here are 3 tips on how to make optimal use of your (external) data.
After your data housekeeping and your data strategy, it's now time for your data process. In a handy infographic, we've provided an overview of how to streamline your data process in 5 steps.
For something that is everywhere and always present, it often gets remarkably little attention. It is, of course, data. The remarkable thing about data is that everyone who spends most of their working days behind the computer is amassing mountains of it. Everything you look up, type in, process or transfer. But for what purpose, really?
Not cleaning for too long and step by step pollutes your home without really realizing it. The same thing applies to your data (house). Time to clean.
In almost every company, data belongs to and is for everyone. And therefore nobody's responsibility. And that's a problem because different teams are highly dependent on both the quantity and quality of each other's data.
After the corona pandemic, the Russia-Ukraine war, the energy crisis and rising commodity prices, the economically uncertain times do not seem to be over. How can you grow despite that uncertainty? Dun & Bradstreet did some research.
Altares Dun & Bradstreet
Otto Reuchlinweg 1094
3072 MD Rotterdam
