Master Data Management
3 tips to make Demand Generation a success
Demand Generation is the future of marketing, but more challenging than Lead Generation. Combine both strategies and use prospecting tools and third-party data to be successful.
Demand Generation is the future of marketing, but more challenging than Lead Generation. Combine both strategies and use prospecting tools and third-party data to be successful.
This blog reveals how Sales Velocity and data quality go hand in hand to improve sales performance. Discover how this crucial metric affects the speed and efficiency of your sales process and learn practical strategies to use high-quality data for sustainable growth and competitive advantage.
Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.
Marketers often describe their colleagues in sales as 'lazy', with a slight negative undertone. But what if this 'laziness' is actually precisely what every company needs? Let's explore this provocative thought.
Check out the infographic to see how to turn floating leads into loyal customers thanks to external company data
This is a story about hard data that works like a magic ball. And about how to use this data in such a way that your marketing and sales processes will never be the same again. Welcome to the world of third-party data in your CRM.
A 360-degree customer view, based on an understanding of the industry and specific customer situations, makes sales processes more efficient. This enables sales to position solutions in a relevant way, with a personalized offering that goes beyond standard pitches. Additionally, various departments within the organization benefit from a complete customer view for improved customer service and more.
Digitization and the growth of data have changed the marketing world tremendously. Collecting data alone is not enough; something must be done with it to gain valuable insights. In this blog, we discuss the top 5 data trends every marketing manager wants to know about.
In today's fast-paced and highly competitive business environment, it's more important than ever to stay ahead of the competition. One way to do this is by leveraging the power of data-as-a-service (DaaS).
What causes bad data? Bad data is a result or manifestation of a series of events that cause it. We list the events, along with the causes and possible steps for quick resolution.
Looking to get more international prospects, but no idea where to start? B2B prospecting has become even more challenging in recent years, and the sales process changes with it.
It was already known that addresses of journalists and lawyers, among others, can be shielded by the Chamber of Commerce. Now this regulation will be extended to associations, foundations and all other self-employed persons. If there is a real threat, the business address of the freelancer in question can immediately be protected.
