For a global HR expert such as Manpower, it is crucial to have insight into developments and its own position in the labour market at all times. In a world that is becoming increasingly digital, the world’s largest temporary employment organisation saw the opportunity to perform even better in this area.
"By limiting the number of manual operations as much as possible, we save time, increase the insight into accounts and protect the databases cleaned by Dun & Bradstreet against new contamination."
"Due to its size, information was often incomplete or stored in hard-to-reach places.”
For a global HR expert such as Manpower, it is crucial to have insight into developments and its own position in the labour market at all times. In a world that is becoming increasingly digital, the world’s largest temporary employment organisation saw the opportunity to perform even better in this area. In order to make optimal use of all available market data, a partnership was entered into with Altares Dun & Bradstreet.
With national coverage and almost a thousand clients in the Netherlands, Manpower has a lot of data, which is processed and collected on the basis of three pillars: candidate data, vacancy data and data about clients. However, due to its size, this information was often incomplete and/or stored in hard-to-reach places. As a result, a great deal of time was lost in the manual arrangement and processing of this information. Less than six months ago, Manpower decided that it was time to make fundamental changes to the way it handled its data.
Thanks to the innovation, Manpower is able to set up a strategy that is based on more relevant, accurate and complete data than before. As a result, the entire organisation benefits from more intelligence and innovative insights within its own systems.
"Our new data-driven approach also leads to a more streamlined marketing policy. Marketing campaigns can be used in a much more targeted way, because they are based on relevant data.”
Many different departments already benefit from the data-driven approach. For example, it is immediately clear to account managers which parent organisation is above a company and whether they have done business with this group before, which leads to less waste of time and more efficiency. “Our new data-driven approach also leads to a more streamlined marketing policy,” says Evelyn Schwarte, Director Marketing & Communication for ManpowerGroup. “Marketing campaigns can be used in a much more targeted way, because they are based on relevant data.” De Meulemeester: “Everyone at Manpower now sees the same insights and speaks the same data language. We look forward to our next steps in translating data into business.”
"To make sure we are sourcing good, reliable dealers everywhere, we need the expertise of Altares Dun & Bradstreet.
'We can now act proactively when it comes to credit risk.'
"We had another business information provider, but in testing, we found that with their data, we were only covering 45 percent of our customers.
'Doing business based on current, complete and accurate data.'
'Only by automating can we make substantial gains.'
'Improved customer insight and optimal service'
'For Barco, it is important to support your strategy and your decisions with market data.'
'Altares Dun & Bradstreet's Marketing Insight solutions have provided ten times higher conversion from 'suspects' to 'prospects' in the Benelux'
'Altares Dun & Bradstreet understands the data and the business. Together we will take steps toward the sustainable future.'
"We obviously don't want to do business with individuals or organizations that are subject to sanctions.
'In the past, we used to spend a ton, or as much as a ton and a half, annually writing off accounts receivable.'
"Our data partner therefore needed to have international data.
Altares Dun & Bradstreet
Otto Reuchlinweg 1094
3072 MD Rotterdam